Product overview

AI-first financial operations for South African SMMEs

RUMELA is a mobile-first financial operations platform that combines invoicing, expense management, bank reconciliation, cash-flow forecasting, tax estimates and a double-entry ledger — all guided by rumii, your AI CFO assistant.

Who it is for

Sole traders, freelancers and one-person businesses
Micro-enterprises with no in-house accountant or bookkeeper
Small business owners who operate primarily from mobile devices
Users who need low-data, multi-channel access including WhatsApp and USSD

Core capabilities

Smart invoicing & quotes

Create professional invoices and quotes, track payments, send automated follow-up reminders, and let clients pay through built-in payment links.

Receipt & expense capture

Snap a receipt and our OCR extracts vendor, amount, VAT and category automatically. Expenses are organised and ready for tax time.

Bank reconciliation

Import CSV bank statements or connect a bank feed. RUMELA auto-matches transactions to invoices and expenses, with a review screen for unmatched items.

Cash-flow forecasting

AI-powered 30, 60 and 90-day projections based on real invoices, expenses and recurring patterns so you can plan before problems hit.

Tax intelligence

VAT, provisional tax and SARS-ready estimates built for South African tax rules, including Small Business Corporation and Personal Service Provider logic.

Double-entry ledger

General ledger, trial balance, fixed asset register with depreciation, and annual financial statement generation.

Multilingual voice CFO

Talk or type to rumii in English, isiZulu, isiXhosa, Afrikaans, Sesotho or Setswana. Ask questions in plain language and get instant answers.

Mobile-first & PWA

Install RUMELA to your home screen and use it like a native app — offline resilience, push notifications and a bottom-sheet interface.

POPIA-ready security

Encrypted data, audit trails, role-based access for owners, admins, bookkeepers and assistants, and workspace-level permissions.

Meet rumii, your AI CFO

rumii is the AI assistant inside RUMELA. She learns your business as you use the platform, flags cash crunches before they happen, explains tax in plain language, and helps you make confident money decisions — without adding anyone to your payroll.

Personalised insights from real invoices and expenses
Predictive alerts for low cash, late payers and tax deadlines
Voice or chat in the language your team speaks

Payments and Merchant of Record

Paddle.com is the online reseller and Merchant of Record for all paid RUMELA products and services. Paddle processes payments, handles tax compliance, manages subscriptions, and provides customer service inquiries and returns on our behalf.

By completing a purchase, you agree to Paddle’s Buyer Terms and Refund Policy.

Compliance and disclaimers

RUMELA is not a registered tax practitioner or accounting firm.
Tax estimates and financial reports are clearly labelled as unaudited and for informational purposes only.
Users are directed to consult qualified professionals before making tax or financial decisions.
Paddle acts as the Merchant of Record for all paid products and handles payment processing, tax and refunds.

Ready to put your finances on autopilot?

Start using RUMELA for free. No monthly subscription, no card required, and no quiet-month charges.